Carmen started her career in the tourism industry in a small family-run hotel in Bavaria and with a successful degree of Tourism Economy and Business Administration at Munich University. Upon graduation, she worked in the PR department of the Sheraton Hotel in Munich before joining ZFL PRCO, an international PR agency specializing in travel PR, in September 1995. During her 12 years with the company she worked on many campaigns for a broad range of clients, taking over as Managing Director in January 2002. Five years later, the desire to start her own agency became too strong to resist and STROMBERGER PR was born on 1 September 2007. In January 2013 and 2014, Carmen Stromberger was a member of the annual Goldene Palme jury, the annual award of the leading travel magazine Geo Saison.