IMC Agency PR & Event Production is a young and dynamic communications boutique. It was founded in Moscow in 2011 by French-Russian Alexandra Dourassoff who has strengthened her expertise in marketing and communication during her 7 years of experience at LVMH. In 2014, her sister Svetlana joined the agency as Creative Director following her experience in fashion studios in Paris such as Chloe, Balenciaga, Cerruti and is currently part of ACNE Studios in Stockholm.
IMC Agency specializes in designing, developing and coordinating premium events and PR campaigns. Our partners are luxury establishments, beauty and fashion brands, as well as publishing companies, art galleries and cultural institutions. We have handled flagship store openings, product launches, VIP dinners, fashion shows, art exhibitions and private parties. Among our clients are Alfa Romeo, Bureau Veritas, Barnes, Cartier, Chanel, Chateau Haut-Brion, Mercedes-Benz, Porsche and others, which testify to the exclusive quality of IMC service and its highly-individual approach. From concept to production, IMC Agency’s managers and creative talents conduct projects with a multidisciplinary know-how, flexibility and a methodology coming from our experience in the luxury branch. Each project is thoughtful and developed with singularity, innovation and a great attention to details in order to make each event a unique experience imbued with our clients’ values and brand-DNA.