Harriet Weintraub led the HWPR team in a record breaking campaign to re-brand Burberry, the fashion brand with a long but very and conservative history and whose universally recognized check and trench coat were iconic symbols around the world. HWPR managed US public relations and acted as a brand strategist collaborating with ownership to revitalize the product categories, and turn the company into a fashion forward brand for both men and women with a significantly younger customer base and broader appeal. Harriet Weintraub helped select the creative agency that designed a ground breaking advertising campaign and handled events including fashion showings and a much lauded movie screening that highlighted Burberry’s long history.
Harriet Weintraub played a key role in the marketing of the Time Warner Center in New York City. In what became a first in the real estate world, she collaborated with Architectural Digest and its editor-in-chief to select prominent interior designers to decorate model residences in the building. AD’s ten page editorial on the project was a real turning point for the property and helped potential buyers overcome their hesitancy about the neighborhood and the building as a first class luxury development. HWPR went on to launch the property to the world with an opening that brought a record 6,000 people to an evening of special entertainment and food tastings.
These examples are two in a wide range of groundbreaking brand building experiences orchestrated by HWPR that include but are not limited to the concept and execution of the first Victoria’s Secret fashion show, the first dinner ever held in the Frick Museum hosted by Dior’s Bernard Arnault, the first of the Whitney Museum’s famous fundraising Galas, the 100th Anniversary of the Plaza, the marketing of Richard Meier’s condominiums on West Street that introduced and reinforced the area along West Street in the West Village as a luxury destination in the city, and the launch of Prince Dimitri’s fabulous collection of extraordinary jewels.