HB Luxe is the luxury division of Hills Balfour, encompassing both PR and sales clients. The division operates as a boutique and standalone service, to very closely deliver to the specific rigours of the luxury industry. The team is comprised of former in-house luxury hotel PR staff, who have launched and worked for some of the world’s most prestigious hotel groups including The Dorchester Collection, Hotel Café Royal, One&Only Resorts, Oberoi Group and Le Manoir aux Quat’Saisons.
Our small team is steeped in knowledge about the luxury sector, and experienced in the art of understanding how to curate beautiful stories that capture clients’ attention and ignite their imaginations. We have excellent contacts across all luxury media platforms and forge like-minded brand partnerships and build strong relationships with social influencers.